Joyce's Kid was birthed by loss. Zakiyyah Walker, Joyce Walker's actual firstborn (1 of 3 charmed ones), created the brand as a way to honor the memory and legacy of her mother, women, and all ancestors. She lost her mother in January of 2017. Joyce's Kid honors the gifts of lineage and legacy and adapts it to a modern lifestyle.
The brand sees lifestyle as a marriage between the physical and spiritual ( the two cannot exist separately) and seeks to bring you the progeny of that marriage through apparel, accessories, art, prose and spiritual aids.